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BRAND PHILOSOPHY

PAOLO ERRICO MAKES FUNCTIONAL YET TIMELESS CLOTHES.

HIS CLOTHING IS THE EPITOME OF MODERN, MINIMAL AND SOPHISTICATE FASHION.

PAOLO ERRICO’S BACKGROUND IN TAILORING AND PATTERN CUTTING HAS PROVIDED HIM WITH A UNIQUE APPROACH TO KNITWEAR. HIS COLLECTIONS ARE PART OF A CONSTANT DEVELOPMENT AND EVER SO SUBTLE EVOLUTION, A PROCESS OF FINE-TUNING, NOT RADICAL DISRUPTION.

AFTER GRADUATING IN FASHION AND ARTS, HE JOINED RENOWNED ITALIAN DESIGNERS VERSACE, CAVALLI AND AGNONA. THIS WAS THE CHANCE TO WORK CREATIVELY AND PUSH BOUNDARIES.

PAOLO ERRICO DOES NOT CONFORM TO THE ORDINARY, EACH GARMENT REPRESENTS DEFINED RESEARCH, IN THE FABRICS AND IN THE DESIGN.

HE SKILFULLY MANIPULATES LIGHTNESS INTO EVEN HEAVY KNITTED FABRICS, KNOWING HOW TO EXPERIMENT WITH LAYERS AND ATYPICAL SILHOUETTES.

FOR SOPHISTICATED CLASSICS TO AVANT-GARDE DECONSTRUCTIONS, THE CHALLENGE IS TO KEEP THE QUALITY. ERRICO PREFERS SMALL ITALIAN FACTORIES THAT GUARANTEE THE QUALITY, THE EXPERIENCE AND THE UNDERSTANDING OF THE DESIGN, WHICH IS ALSO HARD TO COME BY.

GARMENTS ARE NOT MASS PRODUCED, SO EACH PIECE BECOMES MORE SPECIAL.

HIS PERSISTENT RESEARCH WITH GEOMETRICAL FORMS LIKE CIRCLES, TRIANGLES AND SQUARES, COMBINED WITH SUPERB AND INNOVATIVE USE OF MATERIALS AND COLORS, HELPS DESIGN EACH COLLECTION.

PAOLO ERRICO FOCUSES ON INNOVATIVE SCULPTURAL APPROACHES, CREATING BODY CONSCIOUS GARMENTS WITH UNIQUE SHAPING TECHNIQUES: VOLUME, BALANCE AND SCALE AS A CONTRAST, AS A TYPE OF LIQUID ARCHITECTURE.

PAOLO ERRICO DESIGNS TO EVOKE EMOTIONS WHILST DELIVERING CREATIVITY, HIGH QUALITY AND FUNCTIONALITY, WHICH HE CONSIDERS HIS COLLECTIONS’ VALUE.